Broadcast
A single WhatsApp template message sent to a defined segment of contacts at once. Each recipient receives it as an individual conversation, not a group chat.
One term from the WhatsApp Business Platform glossary. Last updated 2026-09-26.
Recipients of a broadcast cannot see each other and reply into their own one-to-one thread, which is what makes broadcast a usable support and sales channel rather than a mailing list. Every send requires an approved template.
Because per-message pricing scales linearly with segment size, the discipline that matters most is segmentation. A cost preview before launch turns an abstract list size into a real number before the send, not after.
Related terms
- Segmentation
- Dividing contacts into targeted groups using tags, custom fields, lifecycle stage, purchase history or consent state, so a message reaches only the people it is relevant to.
- Per-message pricing
- Meta's current WhatsApp billing model for template messages, where each delivered template message is charged individually at a rate set by its category and the recipient's country.
- Drip campaign
- A scheduled sequence of WhatsApp messages spaced over days or weeks, usually triggered by an event and able to stop early when the contact responds or converts.
Where Broadcast matters in practice
See Broadcast in a real workspace
BotPulsar runs the official WhatsApp Business Platform with unlimited team members on every plan, starting at ₹300/month.